We’re looking for a driven and analytical Junior User Acquisition Specialist to join our team and help us expand our player base.
Responsibilities:
- Assist in the planning, execution, and optimization of user acquisition campaigns across various channels (e.g., Facebook, Google Ads, Apple Search Ads, etc.).
- Manage campaign budgets and bids to maximize ROI and achieve performance targets.
- Analyze campaign data and identify opportunities for improvement.
- Conduct A/B testing on creatives, targeting, and bidding strategies.
- Research and evaluate new user acquisition channels and partners.
- Collaborate with marketing and product teams to align user acquisition efforts with overall marketing strategy.
- Monitor key performance indicators (KPIs) such as CPI, CTR, conversion rates, and LTV.
- Stay up-to-date on the latest user acquisition trends and best practices.
- Prepare reports and presentations on campaign performance and recommendations.
Qualifications:
- Strong analytical and problem-solving skills.
- Proficiency in Excel or other spreadsheet software.
- Experience with digital advertising platforms (e.g., Facebook Ads Manager, Google Ads, Firebase….) is a plus.
- Passion for mobile games and a strong understanding of player behavior.
- Excellent communication and presentation skills.
Bonus Points:
- Experience with mobile attribution and analytics platforms (e.g., AppsFlyer, Adjust, Firebase….).
- Familiarity with A/B testing methodologies.
- Previous experience in the gaming industry.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work on successful mobile games and contribute to their growth.
- Collaborative and supportive work environment.
- Mentorship from experienced user acquisition professionals.
- Potential for career growth within the studio.